Icon Photographer Al Rendon

Al Rendon was born to document his culture. As a boy, he took a special interest in family snapshots. He documented activities for the photography department while attending Central Catholic High School in San Antonio—sports, dances, clubs—learning the basics of his trade. By the time he reached 16, a camera was constantly in his hand.

When he went to his first rock concert—Led Zeppelin—security wouldn’t let him bring his camera in. Al quickly established relationships with radio DJs, concert promoters, label reps and band managers, essentially trading pictures for access. The swap worked in everyone’s favor, allowing him to capture pivotal moments and timeless images throughout the critical years of rock ’n’ roll’s development.

Al’s 20-year presence in the San Antonio music scene led to gigs contributing to local publications, covering festivals and shooting album covers and publicity photos for many local bands, including a long-term collaboration with Tejano music superstar Selena. Al built his career on a rock foundation but has since shifted his focus to commercial and conceptual art.